SEO Agency Brisbane

  Establish your key metric based on your campaign objective Every marketing campaign has a purpose, such as building brand awareness or generating leads and conversions. Based on the specific goals that your campaign has, identify your key metrics. Your metrics can be clicks, impressions, conversion rates, leads or average engagement. Conversion tracking If your campaign key metric is conversion or conversion rate, it is essential to set up a conversion tracker. You can also set up a lead gen form to analyse leads and cost per lead. Ad performance Evaluate your ad performance. How is your advertisement doing? Are they attracting more customers? Are they informative? Measure traffic on your website Evaluate traffic that your website gets from the campaign. For example, how many people visited your page that contained the campaign parameter or the page related to the campaign? How many visited through a campaign-related keyword referral? New customers Keep track o...

 Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics. The Purpose of Infographics Is To: Display market research Simplify information and concepts Show the benefits of products and services Raise awareness You Can Use Infographics in the Following Ways: To tell a visual story Just like blogs tell a written story about a product or brand, infographics tell a visual story. They are used to illustrate different information and facts about products, including timeframe and statistics. For example, a mobile app company can use infographics to explain the future of mobile apps and its vision for the future using charts and statistics. If the company had written it as a blog, fewer people would pay attention to it. To generate inbound links Infographics generate a lot of inbound links when the content is on target. In addition, colourful and organised infographics increase a reader’s willingne...

  Interactive content is produced with the purpose of engaging viewers by making them interact with it. Thus, it requires active participation, and it empowers the individual to be more just a passive viewer or reader.   What’s the Importance of Interactive Content? Interactive content attracts and engages the user. It grabs the user's attention more effectively than static content and engages them for a more extended Interactive content aid in lead generation. It offers real value to users, and users tend to give up their information willingly if they get something in return. Interactive content helps improve brand awareness, build trust and maintain a steady relationship with clients.   When & How to Incorporate Interactive Content Your brand can incorporate interactive content to increase user engagement, build trust and increase brand awareness. Interactive content helps your clients get to know you better, and you get to understand what they want from y...

 Have you noticed that your search engine optimisation strategy is not working? Have you been trying to get your website or articles on the first page of Google with no luck? Unfortunately, there are several reasons why your SEO may not be working. Website design Has your website been designed for all devices? Was your SEO strategy included throughout the design and development process? Website design and user experience are some of the most critical factors that can affect your SEO ranking. In addition, you need to make your website easy to navigate so users will stay on for longer, thus increasing your SEO ranking.   Website speed Site speed has an incredible impact on your SEO ranking. Conversely, if your website is too slow, users will become impatient and click off it, increasing your bounce rate, affecting your SEO.   Content Content is one of the critical factors that affect your SEO ranking. Your content will affect search engine optimisation i...

  Brand positioning Brand positioning is where your company or business stands in the market, including what your business does, its values and how it’s different from the competition. Positioning takes targeting a step further and involves strategising your marketing efforts to ensure that your tactics effectively reach the targeted market segment.   Brand identity Brand identity refers to the features of your company that are recognisable to your consumers, including logos, fonts, colour palette and social media platform representation.   Brand personality Your brand personality is what your company or business is known for. As humans, we all have personality traits that make us unique; business brand personality is the same. The personality traits for a business spread from employees, clients, partners to the organisation itself.   Brand targeting Brand targeting refers to what segment of the market you want to reach, and it includes dividing you...

 When it comes to driving engagement, videos are more popular than images, especially on social media. Videos are consumed by society more than images. On Facebook, 100 million hours of videos are watched every day. There are several reasons why videos are more popular than images in driving engagement, such as: The video combines auditory and visual senses while photos only engage the visual sense Videos catch users' attention because they combine sound and motion. Both convey messages effectively and make videos easy to understand. Your brand gets to deliver a message in the right context, desired tone and visual cues. Most people would rather listen to a message than read it. With images, one has to read the message themselves. There can be misunderstandings due lack of tone and context that the message is delivered with. According to studies, only 10% of people remember a message after reading it, whereas 95% remember it when they watch it. All types of content Unli...

   Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics.   The Purpose of Infographics Is To: Display market research Simplify information and concepts Show the benefits of products and services Raise awareness   You Can Use Infographics in the Following Ways: To tell a visual story Just like blogs tell a written story about a product or brand, infographics tell a visual story. They are used to illustrate different information and facts about products, including timeframe and statistics. For example, a mobile app company can use infographics to explain the future of mobile apps and its vision for the future using charts and statistics.  If the company had written it as a blog, fewer people would pay attention to it.   To generate inbound links Infographics generate a lot of inbound links when the content is on target. In addition, colourful and organised info...